BTS BTS and the Future of the Fan Economy How the cultivation of an extraordinarily engaged fanbase propelled BTS to unprecedented success.
Review 2020: Year in Review A look back at the key lessons I’ve learned and the content that shaped my thinking and days in 2020
BTS 2. The Business of K-pop The inherently global and commercial ambitions of K-pop and how it’s not so much a musical genre as it is a specific entertainment business model
BTS 3. BTS Begins The underdog origin story of BTS and a history of their unprecedented rise to global superstardom
BTS 5. BTS: Music & Artists for Healing An explanation of the key aspects of BTS as entertainers who aim to be a healing force: music, lyrics, performance, artistry, and teamwork
BTS 6. The Machine: Big Hit Entertainment (HYBE) Bang Si-hyuk and the agency he founded, Big Hit Entertainment, were the architects of BTS as a group and continue to evolve what it means to be a record label of the future. How did Big Hit amplify and optimise BTS's comforting and healing messages and unique charms into worldwide dominance?
BTS 7. BTS as Super-Influencers: Content + Distribution = Authenticity & Engagement A field guide to Big Hit’s content strategy with BTS and how it has enabled the group to become some of the most powerful influencers in the world
BTS 8. The BTS Universe An overview of Big Hit’s key innovative strategies in their management of BTS: the development of secondary intellectual property and a new fan engagement platform
BTS 9. The ARMY: BTS’s Vast Global Fandom How the emotional bond between BTS and its ARMY has created a truly symbiotic investment in success between the band and its fans.
BTS 10. BTS and Beyond I summarize BTS's and Big Hit's business strategy into “The BTS Playbook” and give you a preview of what’s next
