The inherently global and commercial ambitions of K-pop and how it’s not so much a musical genre as it is a specific entertainment business model

The underdog origin story of BTS and a history of their unprecedented rise to global superstardom

The seven members of BTS and their roles and key contributions to the band

An explanation of the key aspects of BTS as entertainers who aim to be a healing force: music, lyrics, performance, artistry, and teamwork

Bang Si-hyuk and the agency he founded, Big Hit Entertainment, were the architects of BTS as a group and continue to evolve what it means to be a record label of the future. How did Big Hit amplify and optimise BTS's comforting and healing messages and unique charms into worldwide dominance?

A field guide to Big Hit’s content strategy with BTS and how it has enabled the group to become some of the most powerful influencers in the world

An overview of Big Hit’s key innovative strategies in their management of BTS: the development of secondary intellectual property and a new fan engagement platform

How the emotional bond between BTS and its ARMY has created a truly symbiotic investment in success between the band and its fans.

I summarize BTS's and Big Hit's business strategy into “The BTS Playbook” and give you a preview of what’s next